Simple, transparent pricing.
Pay for seats and AI usage—nothing else. Credits power Buddy AI, alert ingestion, and incident handling, so your bill scales with real value, not noise.
Plan comparison
All plans include unlimited VoIP delivery and the full Buddy AI feature set.
| Feature | Starter | Professional | Business | Enterprise |
|---|
| Monthly price | $15 / mo | $75 / mo | $300 / mo (Coming soon) | Custom (Coming soon) |
| Included users | 3 | 10 | 30 | Custom |
| Maximum users | 6 | 20 | 50 | Unlimited |
| Per-seat overage | $5 / user / mo | $10 / user / mo | $10 / user / mo | Custom |
| Monthly AI credits | 50 | 250 | 1,000 | Custom |
| Credit rollover | 1 month | 1 month | 2 months | Custom |
| VoIP delivery | Unlimited | Unlimited | Unlimited | Unlimited |
| Single Sign-On | Google / GitHub | Google / GitHub | + SAML / OIDC (planned) | + SAML / OIDC + SCIM (planned) |
| Audit logs | — | — | Included | Included |
| Public API | — | — | Planned | Planned |
| Domain restrictions | — | — | Included | Included |
| Data retention | You decide | You decide | You decide | You decide |
| Support | Community | Email | Priority email | Dedicated |
Capabilities by category
All plans get the full feature set. Starter is not a stripped-down version—it's the same product, sized for smaller teams.
| Capability | Starter | Professional | Business | Enterprise |
|---|
| Alert ingestion & routing |
|---|
| Webhook ingestion (multi-auth) | ✓ | ✓ | ✓ | ✓ |
|---|
| Priority-based routing rules | ✓ | ✓ | ✓ | ✓ |
|---|
| Payload transformation rules | ✓ | ✓ | ✓ | ✓ |
|---|
| Default schedule fallback | ✓ | ✓ | ✓ | ✓ |
|---|
| On-call scheduling |
|---|
| Per-team schedules | ✓ | ✓ | ✓ | ✓ |
|---|
| Manual & scheduled rotation | ✓ | ✓ | ✓ | ✓ |
|---|
| Multi-step escalation | ✓ | ✓ | ✓ | ✓ |
|---|
| Final escalation fallback | ✓ | ✓ | ✓ | ✓ |
|---|
| Member-level notification overrides | ✓ | ✓ | ✓ | ✓ |
|---|
| Schedule labels & tags | ✓ | ✓ | ✓ | ✓ |
|---|
| Team management |
|---|
| Multi-team organization | ✓ | ✓ | ✓ | ✓ |
|---|
| Member roles | ✓ | ✓ | ✓ | ✓ |
|---|
More categories (Buddy AI, MCP integrations, authentication, security & governance) are coming soon as the public docs expand.
Beyond your included credits
When your monthly credits run out, usage keeps going and is billed on your next invoice as overage. Pre-purchase credits to pay less. Business plans get better rates.
| Rate | Starter | Professional | Business | Enterprise |
|---|
| Pre-purchased / 10 cr | $3.50 | $3.50 | $3.00 | Custom |
| Overage / 10 cr (billed on your next invoice) | $5.00 | $5.00 | $4.50 | Custom |
Pre-purchased credits never expire. On a paid plan, overage applies only once your balance is used up: it is totalled at the end of each month of your subscription and normally added to your next invoice — even on a yearly plan, so it is invoiced monthly rather than waiting for your annual renewal. From the Billing view you can set a monthly overage budget (applied per month of your subscription, on yearly plans too) and choose what pauses when it is reached — by default, reaching it only notifies you and does not pause anything — or turn off AI usage beyond your balance entirely. Those settings limit AI usage only: alert ingestion and incident handling without AI always continue, and on a paid plan are billed as overage at the same rates, while AI-assisted investigation follows them; notifications and calls themselves do not consume credits. During the free trial there is no invoice to bill to, so AI usage pauses at zero balance.
Data retention
You decide how long to keep each kind of data, on every plan. The defaults below apply until you change them.
| Data type | Default retention | Your setting |
|---|
| Alert data | 12 months | Shorter or longer, as you choose |
| AI knowledge base | 24 months | 6 months or longer, as you choose |
| Documents and conversations | Kept indefinitely | Shorter, as you choose |
Storage is billed by volume: the data you keep is metered at 7 cr per GB-month, the same on every plan, so keeping more costs more and keeping less costs less. There is no extended-retention add-on and no plan-specific limit. Your retention settings stay as they are when you change plans.
Pricing FAQ
QHow does seat counting work for monthly billing?
Your monthly base price includes a set number of seats per plan. Additional users are billed at the per-seat overage rate shown in the plan comparison above. Seat count is measured at the end of each billing cycle.
QWhat is an AI credit and what consumes one?
A credit (cr) is our unit for usage-based billing. Credits cover Buddy AI conversations, Runbook and postmortem generation, alert ingestion, and incident processing. The AI on an on-call call — the voice conversation and its spoken read-out — also consumes credits, on the same basis as the AI processing that runs on alerts; the call itself is free. Light operations cost very little; heavy AI investigations cost more.
QWhat happens if I exceed my monthly credit allowance?
You won't be cut off mid-incident. Credits (cr) are our unit for usage-based billing. On a paid plan, once your included credits are used up, usage simply continues and is billed as overage on your next invoice at $5.00 / 10 cr (list price) — invoiced monthly even on a yearly plan, rather than waiting for your annual renewal; during the free trial, AI usage pauses at zero balance instead. To pay less, pre-purchase credits at $3.50 / 10 cr (30% off, never expire). Business plans get better rates: overage at $4.50 / 10 cr and pre-purchase at $3.00 / 10 cr. From the Billing view you can set a monthly overage budget (applied per month of your subscription, on yearly plans too) and choose what pauses when it is reached — by default, reaching it only notifies you and does not pause anything — or turn off AI usage beyond your balance. The AI on a call is treated like alert ingestion and incident processing: it is never paused by the budget, so the call is not interrupted, and it is billed as overage while your balance is empty.
QCan I change plans mid-cycle?
Yes. Upgrades take effect immediately with a prorated charge. Downgrades take effect at the end of your current billing cycle so you keep what you've already paid for.
QHow does the free trial work?
Every new organization starts with a 14-day free trial of the Professional plan — no credit card required. When the trial ends, AI features and changes to your organization pause until you pick a plan; you keep access to your organization and can still sign in and view your data. Credits cannot be purchased during the trial, and trial credits expire when the trial ends.
Refunds & cancellation
A summary of how cancelling and refunds work. The Refund and Cancellation Policy is the binding text and prevails where this summary differs.
- Cancel any time. The organization owner can cancel from the Billing view. Your subscription stays active until the end of the period you have already paid for, then stops; fees already paid for that period are not refunded on cancellation, except as described below (Refund Policy: Cancelling Your Subscription).
- Refunds follow the Link refund policy. Purchases are made through Stripe Managed Payments, and Sold through Link, LLC (a Stripe affiliate) is the merchant of record. Its refund policy applies to every purchase and takes precedence over ours where it is more favorable to you: within 60 days of a purchase, Link may refund it on the grounds that policy describes — for example when the service was not provided, is significantly not as described, or the charge was duplicated or unauthorized. A change of mind, or an unused subscription that was not cancelled before its billing date, is not covered. To request a refund, contact us or contact Link directly (Refund Policy: Merchant of Record Refunds).
- Credits are not refundable on their own. AI credits cannot be redeemed or exchanged for cash. When a purchase is refunded in full or charged back, the unused credits from that purchase are cancelled (Refund Policy: AI Credits).
Billing handled securely through Stripe Managed Payments (Sold through Link, LLC, a Stripe affiliate, as Merchant of Record). All prices in USD. In the jurisdictions where Stripe Managed Payments is offered, Sold through Link, LLC is the merchant of record: it charges and collects your subscription, and sales tax, VAT, and GST are calculated, collected, and remitted by it (Stripe Tax provides the underlying calculation engine). Receipts and invoices are sent to you by Link, and charges appear on your card statement as “LINK.COM*” followed by our descriptor. See Refunds & cancellation above for how refunds work.
Ready to ship reliable on-call?
Every new organization starts with a 14-day free trial of the Professional plan — no credit card required. When the trial ends, AI features and changes to your organization pause until you pick a plan; you keep access to your organization and can still sign in and view your data. Pick the plan that fits your team after the trial.
Start free trialHave questions? Talk to us.